Så er BehavioralEconomics.com kommet med deres årsskrift om adfærdsøkonomi.
I indledningen slår psykologen Gerd Gigerenzer et slag for tommelfingerregler. De er slet ikke så tossede hævder han – og mange avancerede modeller er faktisk ikke bedre til at forudsige forbrugeres adfærd.
Men i den etablerede adfærdsøkonomi-verden er man dog ikke helt tilfredse med hans indledning. Richard Thaler (ham med Nudge og den fantastiske bog Misbehaving) twitter blandt andet:
Had I known about the forward I would not have agreed to participate. GG has zero constructive agenda.
Richard H Thaler på Twitter
Indholdsfortegnelsen er:
Introduction by Gerd Gigerenzer
Part 1 – Editorial
Behavioral Economics in Perspective
Provides recent developments and critical perspectives on BE, followed by Q&As with Richard Thaler and Varun Gauri.
Part 2 – Applications
Behavioral Science in Practice
Articles and case studies in applied behavioral science contributed by authors from various organizations.
Part 3 – Resources
Selected Behavioral Economics Concepts
Postgraduate Programs in Behavioral Economics and
Behavioral/Decision Science
Behavioral Science Events
Scholarly Journals with Behavioral Economics Content
Other Resources
Appendix – Author and Contributing Organization Profiles
Klik på billedet af forsiden for at hente filen:
Samson, A. (Ed.)(2016). The Behavioral Economics Guide 2016 (with an introduction by Gerd Gigerenzer). Retrieved from http://www.behavioraleconomics.com
